Better Collective is stepping further into prediction markets expansion as it looks to grow its US audience. The company is rolling out new content and products focused on this fast-developing segment. The move builds on rising interest in event-based trading formats across sports and beyond.

• Better Collective is launching dedicated editorial hubs focused on prediction markets across brands such as Action Network and VegasInsider. These hubs will cover sports, politics, entertainment and cultural events. The focus is on providing probability-based insights linked to future outcomes.

• The group is increasing its content output with more articles, data-driven insights and expert analysis. It will also introduce social-first video formats and educational content to support users. This forms part of its broader prediction markets expansion strategy in the US.

• Trading volumes in prediction markets have grown from under USD 100m (ca. EUR 87m) per month in early 2024 to more than USD 13bn (ca. EUR 11.3bn) by December 2025. Forecasts suggest the market could reach USD 1tn (ca. EUR 866 bn) by 2030, driven by liquidity and product development. Co-founder Jesper Søgaard said: “Prediction markets increase our total addressable market significantly in the U.S.”

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