The MLB (Major League Baseball) team Baltimore Orioles have agreed a deal with PureWager Group, supporting the company’s entry into PureWager US betting. The partnership marks its first step into the regulated US market. PureWager is positioning itself as an operator with its own platform rollout strategy.

• PureWager Group is entering the US as a sports betting operator rather than a pure supplier. The company is preparing to launch its proprietary betting platform across regulated and sovereign markets. The Orioles deal provides early market visibility for PureWager US betting.
• The company’s model focuses on real-time interaction and personalised engagement within its sportsbook product. It plans to deploy its own technology stack rather than licensing third-party platforms. That places PureWager US betting closer to direct-to-consumer operations.
• PureWager said it is targeting a phased rollout across multiple US jurisdictions. This will depend on regulatory approvals and market access agreements. The Orioles partnership is part of that wider go-to-market approach.
• PureWager CEO Elliott Banks said the company aims to build a “community-first” betting experience alongside its expansion. The operator is also focusing on responsible betting features within its platform. This approach will shape how PureWager US betting is positioned as it scales in the market.

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