BETBY has launched a new product called Betby Predictions. The release brings fixed-odds prediction markets into the sportsbook environment rather than using a separate exchange-style model. It gives operators a way to offer bets on non-sports events through the same front end players already know.

  • BETBY has launched Betby Predictions, introducing fixed-odds prediction markets as a new betting vertical for sportsbook operators. The product is already live and will be rolled out across its partner network in the coming days. It allows operators to expand beyond traditional sports betting into non-sports events.
  • The solution enables betting on areas such as crypto, finance, tech and entertainment through a standard sportsbook interface. Unlike exchange-based models, it removes the need for liquidity pools and peer-to-peer trading. This makes fixed-odds prediction markets easier to integrate and use for both operators and players.
  • The product is fully integrated into BETBY’s sportsbook platform, offering centralized risk management and continuous market availability. It uses AI-supported content generation with human oversight to create markets tied to global events. BETBY said safeguards are in place to exclude sensitive topics such as conflicts or events involving human suffering.

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