The NBA has agreed a new multi-year deal with PrizePicks, adding the operator as an official daily fantasy partner. The NBA PrizePicks partnership focuses on digital engagement and content integration. It also supports the operator’s ongoing expansion across North America.

• The NBA has named PrizePicks as an official daily fantasy partner under a new multi-year agreement. The NBA PrizePicks partnership includes rights to use league and team marks across digital platforms. These assets will appear on the operator’s app and website.
• The deal also covers marketing and fan engagement initiatives across NBA media channels. PrizePicks can run co-branded campaigns and integrate NBA content into its products. The National Basketball Players Association will allow the use of player images in promotions.
• PrizePicks continues to expand its footprint in North America alongside the NBA PrizePicks partnership. The operator has also focused on compliance and responsible gaming measures. In 2025, it secured iCAP accreditation from the National Council on Problem Gambling.

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