Sportradar has confirmed a new senior leadership move as part of its ongoing expansion. The Sportradar COO appointment brings in an executive with a long track record across betting and digital sectors. The change comes as the company continues to build out its global operations.

• Sportradar has appointed Sameer Deen as Chief Operating Officer, effective 18 May 2026. He will report to CEO Carsten Koerl and oversee Commercial and Group Operations. The Sportradar COO appointment places him in charge of key operational areas across the business.
• Deen joins from Entain, where he served as Chief Commercial Officer and President. He brings more than 25 years of experience across sports betting, media and digital commerce, including roles at Univision and Scripps Networks. This background supports the company’s focus on scaling its commercial activities.
• CEO Carsten Koerl said: “With his expertise in sports betting and digital media, combined with a proven ability to scale businesses, he is well-positioned to drive and optimize our commercial operations.” Deen added that Sportradar sits at the intersection of sports, technology and user experience. The Sportradar COO appointment aligns with the company’s plans to support sportsbook clients and expand partnerships.

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