Genius Sports and Liga MX have agreed a technology and AI partnership covering every league stadium. The Genius Sports Liga MX deal will use GeniusIQ to support broadcasts, sponsorship, officiating and team performance. The system is already being used during the 2026 Clausura season.

• GeniusIQ is Genius Sports’ data and AI platform for live sport. It combines tracking, video and match data to build a real-time view of what is happening on the pitch. In Liga MX, that data will support advertising, broadcasts, offside decisions and coaching tools.
• The Genius Sports Liga MX partnership includes the Moment Engine advertising product. This allows sponsors to trigger campaigns after key events such as goals, saves or substitutions. The inventory can run across live TV, digital and streaming platforms.
• Semi-Automated Offside Technology is another core part of the deal. GeniusIQ helps automate decisions and provides a 3D visual for VAR reviews.

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