Betano has secured a new FIFA World Cup 2026 sponsorship agreement for Europe and South America. The Betano FIFA partnership continues the operator’s growing relationship with football’s governing body.  The 2026 tournament in Canada, Mexico and the United States will feature 48 teams for the first time.

• Betano has been named an Official Tournament Supporter of the FIFA World Cup 2026. The agreement covers Europe and South America ahead of the tournament starting on 11 June 2026. This is the third partnership between FIFA and Kaizen Gaming’s betting brand.
• Betano previously partnered with FIFA during the 2022 World Cup in Qatar and later joined the FIFA Club World Cup 2025 as a partner. FIFA Chief Business Officer Romy Gai said the company had shown a “genuine commitment to sporting integrity”. The Betano FIFA partnership will also include fan engagement campaigns around the tournament.
• Kaizen Gaming CEO George Daskalakis said the deal reflects the company’s international growth. Betano plans to offer responsible gaming tools including deposit limits, time controls and 24/7 customer support. The Betano FIFA partnership will also feature digital and physical activations for football fans in both regions.

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