Paf published its 2025 figures with growth across its online gambling operations and platform services. The Paf annual report also showed higher customer numbers and continued investment in responsible gambling measures. Online operations remained the group’s main source of revenue during the year.

• The Paf annual report showed total group turnover reached EUR 214.5m in 2025, up 12% year-on-year. Online operations and gambling platform services generated EUR 191.9m, compared to EUR 169.9m in 2024. Paf said the increase was linked to record active customer numbers and growth across all operating markets.
• Registered customer accounts contributing to revenue increased 12% to 765,887 during 2025. Spain delivered the strongest market growth for the operator during the year. Sports betting and slot machines were the fastest-growing product categories, while slots remained the largest overall segment.
• Paf continued to expand its B2B platform business during the period. The company said external platform sales support scalability and diversify revenue streams beyond its proprietary brands. The business also continued investing in product development, customer experience and platform technology.
• Responsible gambling remained a key focus throughout the year. Paf reduced its yearly online loss limits during 2025, including stricter limits for younger customers aged 18 to 24. “Centralised and shared deposit limits that can be set by customers themselves and apply to all gaming companies would significantly improve responsible gaming,” said Daniela Johansson.
• Land and ship operations generated EUR 22.5m in gambling turnover, slightly above the EUR 21.8m reported a year earlier. Paf also completed the integration of all slot machines into its casino management system and fully removed coin payments from operations. Card and mobile payments continued gaining share during the year.
• During 2025, Paf launched its own slot machine initiative with the first proprietary game, Gold Liner. The company also rolled out its proprietary payment platform P3 into additional markets after launching it in Sweden in late 2024. Mobile apps for several brands and markets were also introduced to improve accessibility.
• The operator highlighted several regulatory developments in the Paf annual report. Finland approved a new licensing framework in December 2025, replacing the existing monopoly system from July 2027. Paf confirmed it plans to apply for a Finnish licence once applications open.
• Paf also transferred its Spanish operations to its Ceuta-based subsidiary at the beginning of 2026. The move gives the company access to a reduced gambling tax and corporate tax structure under the region’s special tax regime. Paf said the restructuring is expected to strengthen long-term competitiveness in Spain.

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