Fast Track has added agentic workflows to its CRM platform for iGaming operators. The update means Fast Track AI can now take a user’s goal and carry out the required CRM tasks across tools and data. The company said this moves its platform further into an AI-native operating model.
- Agentic workflows allow users to give the platform a goal instead of a list of manual steps. The system can then plan actions, use data, set up campaign logic and adjust as needed. Fast Track said this reduces the manual work usually linked to CRM setup.
- For operators, the change is mainly about CRM execution. Tasks such as segmentation, triggers, player analysis and multi-channel messaging can be handled through one conversation. Fast Track AI is designed to support this process from planning through to delivery.
- Fast Track said the update changes how CRM teams work day to day. Teams can spend more time on strategy and campaign ideas, while agents handle more of the setup work. The company described this as a new operating model for CRM.
- Fast Track AI first launched in September 2025. The company said more than 70% of users adopted its natural language features within the first three months. It added that almost all users now use the tool daily.
- “We have seen strong traction with Fast Track AI since its release,” said Simon Lidzén, co-founder and CEO of Fast Track. He said the platform combines real-time data, iGaming knowledge, the Singularity model and orchestration tools. He added that Fast Track wants to help customers move into agentic workflows.
- Fast Track has linked the release to its wider product roadmap. The company launched real-time CRM in 2018, the Singularity personalisation model in 2021 and AI-driven Rewards in 2024. In 2025, it introduced its natural language CRM platform for iGaming.
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