Bragg Gaming Group has launched a non-brokered private placement to support its growth plans and strengthen its balance sheet – see more details:

• Bragg plans to issue up to 2.5 million units at CAD 1.80 (ca. EUR 1.12) per unit, targeting gross proceeds of up to CAD 4.5m (ca. EUR 2.8m). Each unit consists of one common share and one-half of a share purchase warrant. Every full warrant will allow holders to buy an additional share at CAD 2.40 (ca. EUR 1.50) within 36 months.
• Company insiders are expected to participate in the financing alongside Matt Davey. Davey recently became involved with Bragg through the proposed acquisition of Drayton International. His participation adds to his existing investment in the business.
• Proceeds from the raise will be used for working capital and general corporate purposes. Bragg said the funding will also help support its strategic initiatives as it continues to expand its proprietary content and technology offering. The transaction remains subject to regulatory approvals and customary closing conditions.
• The financing follows Bragg’s recently announced agreement to acquire Drayton International. Under that deal, Bragg would issue 4.5 million shares to acquire the gaming technology and content business. The company expects the acquisition to close during the third quarter of 2026.
• Matt Davey is set to join Bragg as non-executive chairman upon completion of the Drayton transaction. He said: “Bragg has built a strong foundation as a global B2B iGaming supplier.” The company estimates Davey could hold around a 10% stake in Bragg following completion of the acquisition.
• The Bragg private placement comes as the supplier continues its shift towards a games-first strategy. Recent initiatives have focused on expanding proprietary content, technology capabilities and distribution channels. Bragg operates across more than 30 regulated markets globally.

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