Bally’s Intralot has agreed a recommended all-share deal to acquire Evoke. The Evoke acquisition values the William Hill and 888 owner at around GBP 243m (ca. EUR 281m). The deal still needs shareholder and regulatory approval.

• The offer values Evoke at 52p (ca. EUR 0.60) per share, above the 50p (ca. EUR 0.58) proposal discussed earlier in the process. It represents a 138% premium to Evoke’s closing share price on 9 December 2025. Evoke shareholders will also have a partial cash alternative.
• Evoke owns William Hill, 888 and Mr Green, giving Bally’s Intralot a larger online betting and gaming base. The Evoke acquisition also brings exposure to markets including the UK, Italy and Romania. Completion is expected in Q4 2026 or Q1 2027.
• Bally’s Intralot said the combined business would rank second in UK interactive gaming. It also expects to become fourth in UK online sports betting. The group said William Hill’s retail estate would remain part of the wider business.
• Evoke launched a strategic review in December 2025 after pressure from the UK tax environment and its debt position. The company had also warned of cost actions, including job cuts. Its UK exposure has been a key issue for investors.
• Robeson Reeves, CEO of Bally’s Intralot, said: “Actually, I’m inheriting international assets and saving myself years of growth.” He pointed to Evoke’s businesses in Italy and Romania as part of the appeal. The Evoke acquisition is therefore not only about the UK.
• Evoke chair Mark Summerfield said the combination would create a larger online betting and gaming group. He highlighted scale, brand strength and wider diversification. Shareholders will now vote on the proposed transaction.

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