BetConstruct AI has appointed Lena Yasir as its new chief executive. The BetConstruct AI CEO move brings in an executive with 20 years of iGaming experience.

• Yasir joins BetConstruct AI after senior roles across B2B gaming, commercial strategy and market expansion. Her previous employers include Play’n GO, Evolution and OnGame Network. Most recently, she was chief commercial officer at Pragmatic Play.
• BetConstruct AI said Yasir has worked across both regulated and emerging markets. Her background includes scaling commercial teams and building operator-focused partnerships. The BetConstruct AI CEO appointment comes as the company looks to grow its international business.
• In her new role, Yasir will lead the company’s global revenue strategy and also work on innovation and partnerships across the iGaming sector. BetConstruct AI said her understanding of operator needs was a key part of the appointment.
• “BetConstruct AI is a highly respected and successful company in the global iGaming industry, and I am proud to be joining the business at such an exciting time,” Yasir said. The company described the appointment as a new chapter for the business. Yasir’s arrival also adds further senior B2B experience to the BetConstruct AI CEO role.

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