The 2026 FIFA World Cup is expected to generate huge betting volumes for sportsbooks worldwide. While the tournament attracts large audiences, operators also face periods of lower activity between matches. According to Kambi, esoccer betting can help bridge those gaps and keep users engaged throughout the competition.

• Esoccer provides around-the-clock betting content, with matches lasting between eight and 12 minutes and thousands of events available every week. This gives bettors something to engage with when no World Cup games are being played. Operators can use it to reduce inactivity between major tournament fixtures.
• The format also supports global audiences across different time zones. While World Cup matches are scheduled at specific times, esoccer runs continuously throughout the day. This allows sportsbooks to maintain activity regardless of where players are located.
• Kambi said data from its Esoccer Report 2026 shows betting activity on the product tends to increase during quieter periods in the football calendar. This suggests it works as a complementary offering rather than competing directly with traditional football betting. As a result, sportsbooks can offer a broader range of content during the tournament.
• The company also sees esoccer betting as a useful acquisition tool during the World Cup. New and casual bettors can quickly understand the format thanks to short match durations and simple betting markets. Fast settlement times also provide an experience that aligns with modern digital habits.
• From a commercial perspective, esoccer offers a more controlled betting environment than live sports. There are no factors such as injuries, weather conditions or last-minute team changes affecting outcomes. This can help operators manage trading risk and maintain more predictable margins.
• Kambi noted that esoccer has already become one of the five most-bet-on sports across its network. The product now generates more bets than major football leagues including Serie A and La Liga. Its growing popularity has increased its role within sportsbook portfolios.
• Retention is another area where esoccer can support operators during major tournaments. Continuous availability helps keep players active between matches and on days with fewer fixtures. It can also maintain engagement after a bettor’s favourite team has been eliminated.
• According to Kambi’s data, users who engage with esoccer betting place seven times more bets than those who do not. They also wager across 6.4 times more games and generate 5.1 times higher gross gaming revenue. These figures highlight the potential long-term value of the product.
• Kambi added that esoccer attracts a distinct audience rather than simply overlapping with traditional esports bettors. Features such as live Bet Builder and instant settlement are designed to enhance the betting experience. “Esoccer is no longer a secondary product but has evolved into a core component of modern sportsbook strategies,” the company said.

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