Spelinspektionen – the Swedish Gambling Authority – has reported a slight decline in the share of gambling taking place with licensed operators in Sweden with channelisation estimated to be at 84% in 2025, down from 85% a year earlier.  The figure combines results from player surveys and internet traffic analysis.

• Channelisation refers to the share of gambling activity that takes place with operators holding a Swedish licence. The measure is used to assess how much gambling remains within the regulated market. Before the market re-regulation in 2019, channelisation was estimated at well below 50%.
• Betting continued to outperform online casino in the licensed market. Channelisation reached 96% for betting compared with 81% for online casino. The regulator noted that betting consistently records higher levels than casino across its measurement methods.
• Internet traffic analysis suggested lower channelisation levels than player surveys. The traffic-based estimate was 78% for the competitive market, while betting reached 95% and online casino 68%. These figures were used as one of the report’s two main indicators.
• Players who used unlicensed sites cited several reasons for doing so. The most common included being self-excluded through Spelpaus– Sweden’s national self-exclusion system for gambling operated by Spelinspektionen;  seeking better winning opportunities and accessing games not available in Sweden. Spelinspektionen also found that a large share of traffic to unlicensed sites was linked to skin betting platforms (e.g. virtual in-game items used as stakes/prize instead of cash).

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