BetAhoy has gone live with EveryMatrix’s full turnkey platform in the UK. The launch makes it the first operator to use the new EveryMatrix front-end. The deal further expands EveryMatrix’s presence in the regulated UK market.

• BetAhoy has integrated EveryMatrix’s full technology suite, including sportsbook, casino, player account management and affiliate software. The launch is part of a long-term turnkey agreement between the two companies. EveryMatrix will also provide operational and technical support through its UK team.
• The operator is the first UK brand to launch with the new EveryMatrix front-end, which was developed in-house by the supplier. The solution is designed to give operators greater flexibility over user experience and brand customisation. It is fully connected to EveryMatrix’s wider platform and product ecosystem.
• EveryMatrix Co-CEO Jonas Groes said: “BetAhoy is an exciting partner and the first UK brand to launch with our new front-end.” BetAhoy CEO Sam Carrington said the supplier provides the technology and support needed to launch and grow the business. The rollout marks another milestone for the EveryMatrix front-end in the UK market.

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