Decimal Data has appointed Andrew Ashenden as its new CEO. The company is targeting further growth across cricket data, intelligence, predictions and odds services.

• Ashenden brings nearly 20 years of experience in sports media, technology and wagering. He has worked with sports federations, rightsholders, media companies and sportsbooks, most recently at Stats Perform. As Decimal Data CEO, he will lead growth across data rights, odds, video, managed trading and predictive products.
• Founded in 2020 by Charlie Bruce and Ben Newton, Decimal Data specializes in real-time cricket data and odds services. The company expects to cover more than 10,000 live cricket matches in 2026. Bruce said: “Ash has an exceptional track record in turning sports data and content into valuable global products for rightsholders, media companies and sportsbooks.”
• The Decimal Data CEO appointment follows the company’s sixth straight year of growth. Ashenden highlighted increasing demand for cricket data and content, including in the women’s game. Decimal Data plans further investment in rights, technology and customer products.

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