The Northern Ireland Football League (NIFL) has agreed a new three-year deal with BOYLE Sports. The BOYLE Sports partnership builds on a relationship that began in late 2025. The agreement covers both the men’s and women’s competitions.

• BOYLE Sports will become title partner of the Premiership, Championship and Women’s Premiership, while also keeping its sponsorship of the Women’s Cup. The deal is the first in NIFL’s history to be valued at more than GBP 1 million (ca. EUR 1.16 million). It comes after a season in which the league recorded more than 100 million digital views and its highest commercial revenue to date.

• The BOYLE Sports partnership will bring the brand into clubs and competitions throughout the season. Branding will appear on playing kits, scoreboards, matchday environments, broadcast highlights and digital content. The agreement also includes a responsible gambling awareness campaign that will be promoted through club and league channels.

• NIFL CEO Gerard Lawlor described the agreement as “a major commercial moment for NIFL” and said it reflects the growth of the league. BOYLE Sports CEO Vlad Kaltenieks said the company wants to support clubs, supporters and communities across Northern Ireland football. Sports Direct will remain Women’s Premiership sponsor for the rest of the 2026 season and continue as NIFL’s Official Sports Retail Partner.

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