Entain has announced the first step in its planned Entain CEE divestment. The transaction supports Entain’s strategy to simplify its portfolio and strengthen its financial position – see more details:

• Entain has agreed to sell an initial 20% stake in Entain CEE to its joint venture partner, EMMA Capital. The deal marks the first stage of a planned phased exit from the Central and Eastern European business. Completion remains subject to customary regulatory approvals.
• Following completion of the initial transaction, Entain expects to continue reducing its holding in Entain CEE over time. The phased approach is designed to provide an orderly transition for the business and its stakeholders.
• Entain CEE was established in 2022 through the acquisition of Croatian operator SuperSport. The business expanded in 2023 with the acquisition of Polish bookmaker STS. Together, these assets created one of the group’s main operations in Central and Eastern Europe.
• The transaction follows Entain’s efforts to optimise its portfolio and balance sheet. The company has recently faced higher costs following UK gambling tax increases and has been reviewing strategic options for several assets. Proceeds from the divestment are expected to support the group’s financial priorities.
• Stella David, Chief Executive of Entain, said: “This transaction represents another important step in executing our strategic priorities.” The company said it remains focused on simplifying the business while creating value for shareholders. Entain CEE divestment forms part of that strategy.

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