AC Sparta Prague and Betano have extended their Betano Sparta Prague partnership for another three seasons. The agreement keeps Betano as the club’s general partner until the end of the 2028/29 season. The renewed deal also expands the cooperation beyond shirt sponsorship.

• Betano has been Sparta Prague’s general partner since 2023 and will remain on the shirts of the men’s first team, B team and women’s first team until the end of the 2028/29 season. The new agreement also broadens the partnership with more fan engagement activities. CEO Tomáš Křivda said: “The extension for another three seasons is therefore a logical step and I am convinced that we will build well on the work we have started.”
• Over the past three seasons, the partners have introduced several fan activations, including the Betano Million Kick halftime competition, where two supporters have already won CZK 1 million (ca. EUR 41,000). Betano Sparta Prague will continue with the Million Kick, prediction games, prize draws, match streams and other fan experiences. The aim is to keep supporters involved both inside and outside the stadium.
• The partnership also continues its focus on accessibility and inclusion. Betano supported Sparta in becoming only the second football club to receive the Access Champions certification, while epet ARENA has added features such as audio navigation for blind visitors and improved wheelchair access. Betano Sparta Prague also said responsible gaming remains an important part of the long-term cooperation.

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