Imagine Live is expanding its footprint in the Balkans through a new agreement with MaxBet – part of Flutter Entertainment since 2023. The deal gives MaxBet players access to a wider selection of live casino entertainment – see more details:

• The rollout starts in Montenegro and will continue in Serbia and Bosnia & Herzegovina as the next stages are completed. MaxBet is one of the best-known online gaming and sports betting operators in the region. The company serves around 95,000 online players every month and has been part of Flutter Entertainment since 2023.
• As part of the agreement, MaxBet will add Imagine Live’s live dealer games and game show products to its casino offering. The content is broadcast from the supplier’s studios in Armenia, Romania and Spain. The Imagine Live MaxBet agreement further expands the provider’s presence in regulated European markets.
• Imagine Live entered the market in 2022 and now operates more than 200 live casino tables. The company is licensed by several regulators, including the UK Gambling Commission, Malta Gaming Authority, Romania’s ONJN and Greece’s HGC. Its focus remains on supplying live casino products to licensed operators.
• Commenting on the agreement, Imagine Live Chief Commercial Officer Nadiya Attard said: “MaxBet is one of the most respected names in the Balkans, and starting in Montenegro before expanding into Serbia and Bosnia & Herzegovina gives us a strong platform in a region we know well.” MaxBet’s Head of Gaming, Tornike Tordia, said the new content would broaden the operator’s live casino offering as the partnership expands.

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