UK Tote Group has strengthened its executive leadership team with two senior appointments. The changes support the company’s expanding UK and international business. UK Tote Group has introduced dedicated leadership for both its consumer and B2B operations.

• Eugene Delaney has joined as Chief Commercial Officer, B2B. He will lead the company’s B2B activities across the UK and international markets, working with racecourses, betting operators and international pool partners. Delaney brings more than 20 years of experience from senior roles at PA Media Group, Spotlight Sports Group, Racing Post and Paddy Power.
• Paddy Desmond has been promoted from Chief Revenue Officer to Group Chief Operating Officer. He will oversee product, customer experience, marketing and revenue across the business. Before joining the Tote, he held senior positions at Paddy Power, Flutter Entertainment and the British Horseracing Authority, bringing experience in both betting and horseracing.
• Alex Frost, Chief Executive Officer of UK Tote Group, said the appointments provide dedicated leadership across both sides of the business and support the company’s next phase of growth. Frost said: “Together they strengthen our leadership team and position us well for the next stage of the Tote’s growth.” UK Tote Group operates Britain’s largest pool betting business, employs around 200 people in Wigan and London, and works with racecourses and international partners to grow pool betting.

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