English Premier League team AFC Bournemouth has unveiled a new AFC Bournemouth MrQ partnership that will run for the next three seasons. The agreement brings the UK online casino operator on board as the club’s Official UK Online Casino Partner.

• As part of the deal, the MrQ logo will feature on the sleeve of the men’s first-team shirts and on adult replica kits. The operator will also support AFC Bournemouth Women as an Official Partner, extending its involvement across the club. The AFC Bournemouth MrQ partnership marks another step in MrQ’s expansion through football sponsorship.
• The clubs and operator officially launched the partnership with a beach promotion in Bournemouth. Hundreds of branded towels were placed across the sand beneath a large “Reserved for MrQ” banner, while members of the public received limited-edition towels to take home. Jim Frevola, AFC Bournemouth’s President of Business Operations, said: “The creativity of it says a lot about how our partnership will work.”
• Supporters can expect a series of promotions and competitions throughout the next three seasons, including hospitality packages and exclusive matchday prizes. MrQ, which entered the UK market in 2018, said it was attracted by Bournemouth’s ambitious approach on and off the pitch.

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