Americans are expected to place record legal wagers on Super Bowl LX, according to new estimates from the American Gaming Association (AGA). The forecast points to continued expansion of regulated sports betting across the US. Super Bowl betting remains the single largest annual driver of legal wagering activity.

• The AGA estimates that USD 1.76bn (ca. EUR 1.5bn) will be wagered legally on Super Bowl LX, marking the highest total ever recorded for the event. The figure covers bets placed through state- and tribal-regulated sportsbooks. It reflects broader market growth since the expansion of legal sports betting in the US.

• Survey data shows ongoing confusion among users of sports event contracts offered by prediction markets. Around 78% of sports event contract bettors believe state regulators could help resolve disputes, despite these platforms operating outside state sports betting regulation. The AGA said this highlights misunderstanding around regulatory oversight.

• The research also points to differences in how betting activity is perceived by consumers. Some 28% of sports event contract bettors view their activity as an investment, compared to 9% of sportsbook bettors. In addition, 25% of sports event contract users fund activity from an investment budget, versus 9% among sportsbook users.

• Responsible gaming visibility differs sharply between platforms. Only 28% of sports event contract bettors say responsible gaming tools are easy to find, compared with 58% of sportsbook bettors. The AGA said regulated sportsbooks continue to offer more consistent consumer protection during high-volume periods such as Super Bowl betting.

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