AS Roma has signed a new main sponsorship agreement with Eurobet.live. The AS Roma Eurobet.live partnership will run from this season through to the end of the 2028/29 campaign. It gives the club a new front-of-shirt partner as Roma continues to build out its commercial strategy.

• AS Roma has agreed a multi-year main sponsorship deal with Eurobet.live running through the 2028/29 season. The Eurobet.live brand will appear on the club’s first-team shirts from this season. The AS Roma Eurobet.live partnership forms part of the club’s broader commercial strategy.

• The deal includes plans to develop digital fan engagement initiatives across Roma’s platforms. Vice President Ryan Friedkin said: “We share with Eurobet.live the ambition to develop a series of digital initiatives designed to engage fans.” Both sides aim to use digital content and data to strengthen supporter interaction.

• Eurobet.live, a livescore and sports data platform covering more than 30 sports, sees the agreement as part of its growth in sport. CEO Andrea Faelli described it as a long-term commitment focused on development and community connection.

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