Banijay’s gaming arm is quickly becoming one of the biggest names in Europe’s regulated betting scene. With the planned Tipico acquisition set for next year, the company is positioning itself as a genuine rival to the region’s largest operators. The latest rise in Banijay Gaming revenue shows just how much of the group’s success now rests on Betclic’s shoulders.

  • Over the first nine months of 2025, Banijay Gaming pulled in EUR 1.13bn, up 8.5% from a year earlier. That means gaming now makes up about 35% of Banijay Group’s total revenue of EUR 3.22bn. It’s the business unit growing the fastest inside the group, comfortably outpacing overall growth of 4%.

  • The sportsbook side brought in around EUR 775m, a 5.2% increase year-on-year. Activity stayed high during major tournaments, even though September’s bad run of sports results squeezed margins a little. Banijay said player engagement held up well, with volumes and stakes still trending higher than last year.

  • Online casino generated roughly EUR 288m, up 16.4%, showing strong momentum. Growth came from Betclic’s expansion in Portugal and its launch in Côte d’Ivoire earlier this year. The casino segment also benefited from solid cross-sell from sportsbook customers and better mobile play conversion.

  • Poker was the big surprise, jumping 32.7% to about EUR 68m. That surge came after Betclic introduced its own poker platform at the end of 2024, which improved gameplay and kept players returning. The success helped diversify Banijay Gaming’s revenue mix and added another steady growth stream.

  • Banijay confirmed that the EUR 1.13bn total covers Betclic’s operations only- the upcoming Tipico acquisition isn’t yet included. The deal, expected to close in mid-2026, would roughly double Banijay’s gaming revenue and strengthen its reach across Europe.

  • Looking ahead, Banijay management kept its guidance for around 10% organic gaming revenue growth for 2025. They said Banijay Gaming remains the company’s main earnings engine, powered by high customer engagement, expanding markets and a scalable tech base ready for further growth.

Please find more news here.