bet365 has published its financial results for the 52 weeks to 30 March 2025, showing revenue growth but lower profitability. Turnover increased on the back of sports betting and gaming activity, while costs linked to regulation and market changes rose. The bet365 financial results also reflect continued investment in safer gambling, technology and new markets.
Group revenue rose 9% year-on-year to GBP 4.04bn (ca. EUR 4.63bn), driven by 5% growth in sports betting and a 25% increase in gaming. The company said performance was supported by UEFA Euro 2024 and launches in new regulated markets. This helped offset the impact of an additional trading week in the prior year.
Operating profit fell to GBP 227.6m (ca. EUR 260.9m) from £396.6m (ca. EUR 454.7m) a year earlier as administrative expenses increased sharply. bet365 incurred higher costs linked to regulatory market entries and GBP 59.2m (ca. EUR 67.9m) in restructuring costs following exits from certain territories. Profit before tax declined to GBP 348.7m (ca. EUR 400m) from GBP 626.6m (ca. EUR 718.4m)
The group confirmed it exited several markets that no longer met its long-term sustainability criteria. These exits were completed at the end of the reporting period and had no material impact on turnover. Denise Coates CBE said the company continued to focus on “markets with commercially viable regulation”.
Gaming revenue saw a marked increase following changes to the casino product. bet365 integrated its gaming products into a single casino vertical across web and mobile platforms. The group also expanded partnerships with third-party content providers and rolled out its Games Recommendation Engine globally.
In the US, bet365 launched regulated products in Illinois, Pennsylvania, Tennessee, Kansas and Maryland during the period. Further resources were allocated to Brazil, Peru and Serbia, alongside additional language support for customers. The group said it continues to prioritise locally regulated markets.
Safer gambling remained a core focus, with continued investment in customer checks and early risk detection systems. bet365 implemented changes linked to the UK Gambling White Paper, including stake limits and financial risk checks. The group also took part in the Gambling Commission’s pilot for frictionless enhanced checks.
Charitable donations totalled GBP 130m (ca. EUR 149m) during the year, mainly to the Denise Coates Foundation. Total staff numbers increased to 10,056 across sports betting, gaming and support functions. Dividends declared by the company reached GBP 353.6m (ca. EUR 405.4m), up from GBP 110m (ca. EUR 126m) a year earlier.
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