Italian pro football club ACF Fiorentina has signed bet365 Scores as its new sleeve sponsor and Official Infotainment Partner for the 2026/27 season. The deal also coincides with the Italian club’s 100th anniversary.

• The bet365 Scores logo will appear on the sleeve of Fiorentina’s Men’s First Team shirts across all official competitions.  Financial terms of the agreement were not disclosed.
• bet365 Scores is a football-focused app providing live scores, match statistics and personalised notifications. It covers major domestic leagues and international competitions. The bet365 Scores Fiorentina partnership gives the platform additional visibility through Serie A football.
• The agreement names bet365 Scores as Fiorentina’s Official Infotainment Partner for the coming seasons. The partnership is focused on football information and fan engagement through the digital platform. It also gives the brand exposure during Fiorentina’s centenary season.
• Fiorentina was founded in 1926 and celebrates its 100th anniversary in 2026. The bet365 Scores Fiorentina deal adds another commercial partner to the club for its anniversary season.

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