bet365 has struck a long-term agreement with the UFC, expanding its sports betting presence across North America. The deal names bet365 as the Official Sports Betting Partner of the promotion in the United States and Canada. Under the bet365 UFC partnership, the operator will appear across broadcasts, digital platforms and live events.

• The agreement gives bet365 visibility across every UFC event during the partnership. Betting elements such as fighter odds, same-game parlays and on-screen betting tickers will appear during broadcasts. These features are designed to link live betting markets more closely with what happens in the octagon.

• Trip Stoddard, head of development at bet365, said the deal reflects the operator’s focus on sports where live action drives engagement. “UFC’s always-on event calendar and highly engaged global fanbase create a powerful environment for real-time betting,” he said. The bet365 UFC partnership aims to bring more real-time betting options to fans watching each fight.

• UFC reaches a large global audience, with more than 330 million followers across social media and an estimated 700 million fans worldwide. The promotion runs around 43 live events each year, including numbered events and Fight Nights. The bet365 UFC partnership will first be visible during UFC 326: Holloway vs. Oliveira 2 in Las Vegas.

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