Betano is making a bold move in Danish football. The brand just locked in a major deal: the Betano 3F Superliga partnership. With this step, Betano gets even closer to fans across Denmark.

• Betano, part of Kaizen Gaming, will officially join the 3F Superliga as its betting partner from the 2025/26 season. The Betano 3F Superliga partnership builds on earlier deals with individual Danish clubs. Now, instead of focusing on single teams, Betano connects with the whole league.

• Before this, Betano was already a familiar name in big tournaments like the UEFA Europa League and the UEFA Conference League. The Betano 3F Superliga partnership helps the brand strengthen its footprint in Denmark. It’s a move that underlines Betano’s strategy to grow in football-strong markets.

• Claus Thomsen, CEO of the Danish League Association, said he’s happy to have Betano on board. He mentioned Betano’s strong commitment to responsible gaming and its role in supporting the sport. “We are very pleased to welcome Betano as the official betting partner of the 3F Superliga,” he said.

• Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, shared that this partnership means more than just branding. He talked about Denmark’s rich football culture and loyal fan communities. Iglesias said the Betano 3F Superliga partnership is a chance to support the local football scene even more.

• Starting with the new season, fans will see Betano’s logo and campaigns across stadiums, media, and online channels. The Betano 3F Superliga partnership will shape the way fans interact with the league. It’s a big step in Betano’s mission to be part of Danish football culture.

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