BETBY has entered Poland’s regulated betting market through a partnership with local operator Betters. The BETBY Poland partnership marks the supplier’s first launch in the country. Betters has integrated BETBY’s complete sportsbook solution.

• Betters has added BETBY’s sportsbook technology to its betting platform in Poland. The integration covers BETBY’s sports betting ecosystem and event coverage. It also includes the supplier’s proprietary esports product, Betby Games.
• Betters operates as a B2C betting brand in the regulated Polish market. Its offering is focused on sports betting products tailored to local customers. The BETBY Poland partnership expands the technology and content available through its sportsbook.
• The agreement gives BETBY its first operator partner in Poland. The supplier said the launch forms part of its expansion across regulated markets. BETBY plans to use the partnership as a base for developing further business in the country.
• Stefanos Karakidis, Director of Business Development at BETBY, said: “Entering the Polish market represents a significant milestone in BETBY’s international growth strategy.” He added that the company plans to work with established local operators in regulated jurisdictions.

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