BETBY has expanded its American football product range ahead of the Super Bowl with new virtual and betting tools. The update is aimed at increasing activity around the NFL’s biggest event and beyond. The BETBY American football offering combines simulated content with deeper betting functionality.

• BETBY has launched eAmerican Football, an industry-first e-sim title that runs 24/7 and delivers more than 15,000 matches per month. The product covers eight tournaments across all AFC and NFC divisions and uses an accelerated format with four two-minute quarters. This structure is designed to support frequent betting cycles and year-round American football engagement.

• Alongside the e-sim launch, BETBY has added more than 100 new Bet Builder markets for American football. These include player and team metrics such as interceptions, sacks, tackles, passing attempts, total carries and combined rushing or receiving yards. The expanded markets allow users to build bets around specific game moments and player involvement.

• The wider BETBY American football package also includes pre-match and in-play markets, player props, outrights and microbetting options supported by official NFL data. BetGenius match trackers and integrated betting tips are included to support live betting and decision-making. Kirill Nekrasov, head of sportsbook product at BETBY, said: “The Super Bowl is a unique opportunity to engage with NFL fans, and these launches help operators stay connected with users beyond the event.”

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