Betby has kicked off the second phase of its global marketing campaign with world chess champion Magnus Carlsen, taking its “Leaders Choose Leaders” message to the next level. The new chapter builds on the success of the first launch and deepens the focus on leadership, trust, and the power of smart decision-making – values shared by both Carlsen and Betby. The campaign goes live as Betby gears up for SiGMA Central Europe.

• This new phase of the Betby Magnus Carlsen campaign highlights how both chess and business rely on strategy, insight, and timing. The idea is simple: just as Carlsen studies every move to stay ahead, operators choose Betby for its reliable sportsbook technology, performance, and expertise that help them play the long game.

• Pierre Pulis, Betby’s Head of Marketing, said Carlsen “embodies leadership and strategic brilliance,” adding that Betby shares the same mindset in helping partners make smart, data-driven decisions. The campaign reinforces Betby’s role as a trusted advisor that enables operators to act with confidence in a competitive market.

• Launching in parallel with Betby’s presence at SiGMA Central Europe, the campaign positions the company as an innovator in sportsbook solutions. Visitors can meet the Betby team at booth 4045 to explore its AI-powered tools, in-play betting technology, and scalable platform designed to help operators stay one move ahead.

Please find more news here.