Betby has officially opened a new office in Athens, taking its global network to five locations. The Betby Athens office strengthens the company’s presence in Europe and brings it closer to partners in the region. The move also reflects Betby’s ongoing strategy to combine international reach with local expertise.

• The Athens hub joins Betby’s existing offices in Latvia, Malta, Montenegro, and Barcelona. By opening in Greece, the company is expanding in a market it sees as strategically important. A local office helps Betby work more directly with operators and long-term partners.

• CEO Leonid Pertsovskiy called the new office “another important step” for the company. He pointed to Greece as a strong market for talent and said the new Athens team will be central to Betby’s growth. Their role will be to support innovation and expand the company’s capabilities.

• Betby’s sportsbook platform includes in-play betting, AI-driven tools, and risk management solutions. The company designs its products to be adaptable to operators’ needs across different markets. This flexibility is a core part of its strategy as sports betting continues to evolve.

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