BETBY is ramping up its presence as Brazil’s regulated betting market takes shape. The supplier will use two major industry events to underline its Brazil sportsbook strategy and local approach. SBC Summit Rio and BiS SiGMA South America are central to that effort.

• BETBY will showcase its sportsbook platform, Betby.Games and AI Labs as part of its Brazil sportsbook strategy. The focus is on a fully customizable solution built around local player preferences. The company is positioning its technology as ready for operators entering or expanding in Brazil’s regulated market.

• A key part of the Brazil sportsbook strategy is hyper-local content. BETBY offers exclusive e-sims for sports such as vaquejada and footvolley, alongside coverage of all tiers of Brazilian football, including state and regional leagues. Its Bet Builder allows combinations across matches, sports and esports, while Betting Tips delivers live insights in Brazilian Portuguese.

• The supplier has also secured a federal license ahead of the market launch and established a local team covering sales, integration and account management. Chief Commercial Officer Chris Nikolopoulos said: “Brazil is a strategic priority for us, and our presence at SBC Summit Rio and BiS SiGMA South America reflects the scale of our commitment.” BETBY will exhibit at Stand A410 in Rio and Stand G140 in São Paulo.

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