Betby has taken another step in its Asian expansion strategy, partnering with Broadway Platform to bring its sportsbook, esports products and AI-driven tools to the operator’s network of 30+ brands. The deal, backed by game studio Spribe, is designed to give Broadway more depth in betting content while supporting growth in Asian markets.

• Broadway Platform will adopt Betby’s sportsbook, giving access to over 500,000 monthly events and 8,000+ markets across 125 sports and 50 esports. This integration significantly broadens the betting menu available across Broadway’s brands.

• Esports is part of the agreement through Betby Games, which streams more than 400,000 live matches per month. With 25 sports simulations and full video coverage, the feed gives Broadway steady, high-volume esports content.

• Betby’s AI Labs will also be rolled out, offering tools for odds creation, risk management and user experience. Built around real-time insights, the tech is aimed at helping Broadway run its sportsbook more efficiently.

• The project has backing from Spribe, the studio behind Aviator and other mobile-first titles. Its involvement highlights the partnership’s focus on innovation and on tailoring content for younger, mobile-driven audiences in Asia.

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