BETBY has launched a feature combining live streaming and in-play betting in one sportsbook view. BETBY Watch & Bet lets players watch events, browse markets and place bets without leaving the stream. It covers sports, esports and Betby Games.

• BETBY Watch & Bet displays selected live markets and odds alongside an official stream. Players can switch markets and place bets without moving between the video, markets and Betslip. The feature works across desktop and mobile.
• BETBY said its World Cup analysis showed players at brands with live streaming generated 44.79% higher GGR per player. They also placed 24.30% more bets and had a 32.53% higher average stake than players without access to streaming. The company is using these figures to support its focus on live betting.
• “Live betting is nowadays one of the most engaging parts of the sportsbook experience,” said Kirill Nekrasov, Head of Innovation and R&D at BETBY. The video can be moved, docked or hidden, while BETBY Watch & Bet adjusts to the available screen size.

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