LeoVegas Group has extended its partnership – originially started in 2024 – with Premier League club Newcastle United. The new multi-year deal makes BetMGM the club’s Official UK and European Betting Partner.

• BetMGM will continue its branding at Newcastle United home matches. The brand will appear on LED signage, static boards and interview backdrops. The partnership between the two sides started in 2024.
• Fan activities will remain part of the agreement. These include ticket giveaways, VIP matchday experiences and the BetMGM Half-Time Challenge, offering fans the chance to win a Las Vegas trip. “Supporters have fully embraced the BetMGM brand,” said LeoVegas Group UK&I Managing Director Andy Wright.
• The renewal follows LeoVegas Group’s UK launch of its proprietary Tiger sportsbook in August. The technology is used across BetMGM, LeoVegas and BetUK and was previously launched in Denmark, Brazil and Sweden. Features include odds boosts, partial cash out and acca flex.
•  LeoVegas Group – originally acquired by MGM Resorts in 2022 – signed first deal with Newcastle United, while BetMGM is used as the betting brand promoted through the partnership. LeoVegas Group operates BetMGM in the UK under a licensing agreement with BetMGM LLC.

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