Better Collective has partnered with X to bring its AI-powered betting bot Playbook to sports fans in the US. The move puts betting content directly into the X platform where fans already talk about games in real time. By doing so, Better Collective hopes to build stronger retention for operators while giving fans faster ways to place bets.

• Playbook works by generating AI-powered betslips that show up within X sports content. Fans can click a link that takes them straight into a sportsbook with the bet pre-loaded, cutting out extra steps. The launch comes just in time for the NFL season, a peak moment for betting activity.
• Sports fans worldwide wager more than EUR 1.5 trillion every year, according to Statista. Better Collective is pitching Playbook as a product that goes beyond bringing in new players, instead focusing on keeping them engaged longer. The X integration is aimed squarely at US sports fans, one of the largest and most active audiences globally.
• Behind the tool is Better Collective’s proprietary AI, which powers both image recognition and deep-linking technology. If a betting tip or slip appears in a feed, Playbook can instantly transform it into a clickable option ready to go. This technology is designed to feel like a natural part of the existing X experience.
• Jesper Søgaard, Co-founder & Co-CEO of Better Collective, said: “We are excited to partner with X, giving sports fans instant access to AI-generated betslips right where the global sports conversation happens.”
• Chris Park, Director & Global Lead of Developer Platform at X, added: “We are thrilled to partner with Better Collective and Playbook, giving our highly engaged sports community seamless access to betting experiences powered by AI.”

Please find more news here.