The St. Louis Blues have named BetMGM as an official sports betting partner under a multi-year deal. The agreement expands BetMGM St. Louis Blues collaboration as Missouri prepares for a more competitive betting landscape.

• The partnership gives BetMGM official sports betting partner status with the Blues and strengthens its footprint in Missouri. It is part of BetMGM’s wider strategy to align with major US sports franchises. The deal runs for multiple years, though financial terms were not disclosed.

• BetMGM chief revenue officer Matt Prevost said: “With St. Louis native Jon Hamm as the face of our brand and a legendary franchise like the Blues as our partner, we’re creating unforgettable experiences for fans across the Show-Me State.” The partnership highlights the local angle of the deal and links the partnership to BetMGM’s broader brand positioning in Missouri.

• The Blues said responsible gambling was a key factor in choosing BetMGM as a partner. The operator will promote its GameSense program through its platforms and activations. GameSense was developed by the British Columbia Lottery Corporation and is also used at MGM Resorts properties.

Please find more news here.