Bragg Gaming is doubling down on its U.S. push. The company just inked a new deal with Hard Rock Digital that should widen its reach fast. This Bragg Hard Rock deal focuses on exclusive content for Hard Rock Bet players in the U.S. market.

• Bragg will develop a series of exclusive online casino games for Hard Rock Bet Casino. These titles will be made available only to Hard Rock players, differentiating the operator’s content lineup in a crowded market.

• The agreement expands Bragg’s current relationship with Hard Rock Digital. Hard Rock Bet already carries games from Bragg’s in-house studios like Wild Streak Gaming, Atomic Slot Lab, and Indigo Magic.

• The new games will debut first in New Jersey. More markets could follow, depending on Hard Rock Bet’s future geographic expansion.

• The deal supports Bragg’s stated goal of accelerating its U.S. expansion. The company said the U.S. is expected to be its fastest-growing market in 2025.

• Garrick Morris, SVP Commercial, U.S. & Canada at Bragg, said: “This enhanced partnership highlights our focus on growing our footprint as a key online casino supplier in the U.S.”

• Rich Criado, VP of Casino at Hard Rock Digital, said the exclusive games “are designed to stand out among the over 2,900 titles already available” on Hard Rock Bet.

• The games will be designed in close collaboration between Bragg and Hard Rock Digital. This aligns content development directly with Hard Rock’s brand and player strategy.

• Bragg Hard Rock deal plays into the broader trend of operators seeking exclusive content. Such deals help drive player engagement and differentiation in competitive regulated markets.

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