Bragg Gaming Group has secured a long-term turnkey partnership with SuomiVeto ahead of Finland’s planned market opening.  The deal is aimed at positioning both companies early in the Finnish iGaming market before regulation goes live. Bragg will provide its full platform and services stack under a multi-year agreement.

• The agreement gives SuomiVeto access to Bragg’s PAM platform, casino content portfolio, managed sportsbook and Fuze™ player engagement tools. It also covers marketing, operational and technical services through a single turnkey setup. SuomiVeto is led by the founders behind BetCity.nl, which launched successfully in the regulated Dutch market.

• Finland is expected to open its licence application window in March 2026, with the market going live on 1 July 2027. The Finnish iGaming market is forecast to generate between EUR 1.1bn and EUR 1.3bn in combined online casino and sportsbook GGR by 2027. Licensed operators will operate under a 22% GGR tax rate.

• Bragg will support market entry with compliance-focused technology and localised content. Its AI-driven PAM tools are designed to support player monitoring and engagement within Finland’s proposed marketing limits, while content from Atomic Slot Lab and Indigo Magic will be delivered via the Bragg HUB. Bragg CEO Matevž Mazij said the SuomiVeto deal marks an early strategic step ahead of the Finnish iGaming market liberalisation.

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