The Tampa Bay Buccaneers have locked in a multi-year deal with Hard Rock Bet, naming it their official sportsbook partner. The move cements Hard Rock Bet as part of the team’s highest-tier Pewter Partner group, bringing the brand even closer to Bucs fans. The Hard Rock Bet partnership will roll out across game days, with exclusive promotions and fan-focused experiences both in-stadium and online.

  • The partnership makes Hard Rock Bet the only legal sportsbook tied directly to an NFL team in Florida. It will feature heavy branding throughout Raymond James Stadium, including digital signage and social media tie-ins. The aim is to connect the brand with fans at every stage of the gameday journey.

  • Buccaneers Chief Commercial Officer Atul Khosla said the deal reflects the team’s focus on evolving with fan interests. “This partnership brings the best of both worlds — exclusive opportunities and unique in-game app experiences,” Khosla said. The partnership will allow fans to engage whether they are in the stadium or watching at home.

  • Hard Rock Bet Sportsbook players will have access to VIP game-day events and off-site fan meetups. These “money can’t buy” experiences will include behind-the-scenes stadium access and priority invites to Buccaneers events. Fans using the Hard Rock Bet app will also see unique in-game betting features tied to live action.

  • A big focus will be the Buccaneers’ Bucs Beach activation zone, where Hard Rock Bet will have a physical presence for select games. This starts with the home opener in Week 3 against the New York Jets. The beach-themed space has become a key fan hub on game days.

  • The deal also extends beyond the stadium, with betting available at the Seminole Hard Rock Hotel & Casino Tampa. Fans can place wagers on the Buccaneers at the casino’s sportsbook or via kiosks. Hard Rock Bet says the team is already one of its most heavily bet sides in the app.

  • Hard Rock Bet’s Nick Menas said the partnership will strengthen the link between the brand and Buccaneers supporters. He highlighted that exclusive promotions and app integrations will keep fans engaged throughout the season. The collaboration is expected to remain in place for multiple seasons.

Please find more news here.