Casimba Gaming is moving into the betting scene with a fresh launch. The new Casimba Gaming sportsbook brand marks the group’s latest expansion step. It’s a move that builds on its casino roots and aims to broaden its presence in regulated markets.

• Casimba Gaming has officially launched its own sportsbook brand 247bet, extending its reach from online casino into the betting sector. The company is positioning the sportsbook to appeal to players looking for both casino and sports wagering in one place. This step adds another vertical to the group’s portfolio.

• The sportsbook offering is designed to cover a wide range of sports and events, targeting established European markets first. Early reports suggest football, basketball, and tennis will lead the line-up. Expansion into additional markets is planned later.

• Casimba Gaming sportsbook will run on proprietary tech combined with third-party integrations. The setup is intended to give flexibility and scalability as demand grows. This hybrid approach also allows quicker adjustments across different jurisdictions.

• The move into sports comes as Casimba Gaming continues to build brand recognition across regulated markets. The company says this strategy is about “meeting players where they are.” The sportsbook is expected to help attract new customers as well as cross-sell to existing casino players.

• Casimba Gaming sportsbook is also focusing on compliance and responsible gaming from the outset. Regulatory requirements have been built into the system architecture. This is seen as vital for market entries and maintaining licenses.

• The group’s management highlighted that the launch is part of a long-term roadmap. “We see sports betting as a natural extension of our casino heritage,” said a company spokesperson. Future development will likely focus on live betting, data-driven personalisation, and market-specific features.

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