Codere Online Rayadas partnership is turning heads in Mexican football. This season, the online gaming brand’s logo will take pride of place on Rayadas’ jersey. The Codere Online Rayadas move starts with their big opener against Pumas.

• Codere Online is now the main sponsor of Rayadas, one of Mexico’s strongest women’s teams. The new kit featuring the Codere Online Rayadas logo was unveiled on July 13 and made its debut in the first match of the Apertura 25 tournament. Fans will also spot the logo when Rayadas play against Pachuca for the Campeón de Campeonas trophy in San Antonio on July 16.

• The sponsorship goes beyond the shirt. Codere Online and Rayadas are working on fan-focused campaigns and events to push women’s football forward in Mexico. By blending online content with activities at the stadium, the Codere Online Rayadas partnership wants to bring fans closer to the action.

• Last year, Codere Online strengthened its ties with the Monterrey men’s team, Rayados, as their Official Betting Partner and front-of-shirt sponsor. Now, adding Rayadas shows Codere Online’s serious interest in growing women’s sports. It’s a clear sign they’re investing in the full club.

• Carlos Sabanza, who leads sponsorships at Codere Online, said that making Rayadas a main priority was always part of the plan. “It is an honour to support one of the strongest teams in Liga MX Femenil and to help drive greater visibility for women’s football,” he said. Supporting the women’s side highlights Codere Online’s commitment to the sport’s growth.

• Alberto Telias, CMO at Codere Online, added that this partnership strengthens their position in Mexico, where codere.mx is already one of the biggest online gaming platforms. Pedro Esquivel, president of Club de Futbol Monterrey, said he’s excited about the future and looks forward to working together on new projects under this deal.

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