DATA.BET has signed a new esports betting partnership with Entain NCE to enhance the esports offer for brands such as Optibet and Klondaika across the Baltics and Nordics. The rollout begins in Estonia, combining content depth, risk controls, and engagement tools to drive player retention and operator margins.

• Under the deal, Entain gains access to DATA.BET’s full esports product suite – Odds Feed, Risk Management, Bet Builder, and engagement widgets like Pitch Tracker and Scoreboards. These features let players follow matches, view live stats, and place dynamic bets, improving the overall esports betting experience.

• The partnership covers more than 30 esports disciplines and over 10,000 monthly events, including Counter-Strike 2, Dota 2, Valorant, and League of Legends. DATA.BET’s sub-second bet delays and official data sources aim to ensure accuracy and trust across Entain’s regulated markets.

• “Our role is to power Entain’s ambition with an esports layer that’s rich in content and strong on risk,” said Otto Bonning, Head of Sales at DATA.BET.

• Hendrik Ahuna, Entain NCE’s Director of Sportsbook, added that both companies “share the same passion for esports” and are committed to delivering the best fan experience in the region.

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