Sports betting data is now one of the most valuable tools for live wagering. Data.bet has joined forces with Genius Sports to strengthen its offer. The deal is already live, giving operators access to official low-latency feeds across some of the world’s biggest leagues and tournaments.

• The partnership plugs Genius Sports’ official content into Data.bet’s sportsbook platform. Rights include the English Premier League, the EFL, the NFL and several other top leagues, ensuring operators use data backed by exclusive agreements.

• The integration is built around speed and accuracy. By reducing bet delays, sportsbooks can set sharper lines and offer smoother live betting sessions.

• Coverage goes beyond mainstream leagues. Alongside football, basketball and tennis, operators can now provide markets on American football, squash, rugby and Australian rules football.

• Extra features such as live match widgets give punters real-time updates, performance stats and on-field action directly inside the betting platform.

• Integrated video streaming adds another layer, creating more immersive in-play environments that keep players engaged throughout a match.

• Otto Bonnig, Head of Sales at Data.bet, commented: “The integration with Genius Sports enables us to deliver premium sports content that significantly expands and strengthens our clients’ offerings. We’re ensuring the speed, reliability, and content quality that operators need to compete effectively.”

• Founded in 2017, Data.bet has grown into a sportsbook supplier known for its Odds Feed, Risk Management tools and iFrame applications. Its platform runs on AI-powered systems with 24/7 trading support, processing more than 92,000 events per month.

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