DBET is getting serious about basketball. The company has signed on as the new main partner of the Swedish Basketball Association. This DBET Swedish basketball partnership covers both national teams and Sweden’s top men’s and women’s leagues.

• The 2.5-year deal runs from Women’s EuroBasket 2025 through the Men’s World Cup in 2027. It makes DBET the main partner of the Swedish Basketball Association, SBL Dam and SBL Herr. The partnership kicks off with the women’s national team campaign in 2025.

• DBET entered the Swedish market in 2024 and is licensed by the Swedish Gambling Authority. It has been focused on building a presence in local sports. This collaboration with the basketball federation is a key piece of that strategy.

• Susanne Jidesten, chairwoman of the Swedish Basketball Association, said: “We are really pleased that DBET is stepping in as the main partner… Together we strengthen our respective positions in sports Sweden.”

• The deal brings together the national teams and both top-tier leagues under one sponsor. It’s meant to align with the sport’s long-term goals around growth and visibility. Officials say the DBET Swedish basketball partnership reflects basketball’s rising profile in Sweden.

• DBET’s CEO Jesper Kärrbrink said the brand was attracted to basketball’s growth, energy, and values like inclusion and community. These aligned with DBET’s own goals for expansion in the Swedish market.

• The federation also emphasized the importance of DBET’s understanding of basketball’s values. Responsible gaming is set to be a key part of the partnership framework. Both parties say this will be a long-term focus.

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