The Bundesliga partnership renewal between DFL and Tipico has been extended ahead of schedule until 2028. Originally signed in 2018, the agreement ensures Tipico remains the Official Partner of the Bundesliga and Bundesliga 2. This early extension solidifies Tipico’s long-term presence in German professional football.

• Tipico secures key advertising rights, including the use of Bundesliga logos and championship trophies. The company will also continue to be featured across Bundesliga’s digital platforms, ensuring strong brand visibility.
• The deal guarantees industry exclusivity for Tipico in the betting sector and includes a Matching Offer Right for special advertising opportunities. Tipico also maintains its right of first access in DFL’s media contracts, reinforcing its market position.
• Tobias Thöne, Director Commercial Partnerships at Bundesliga International GmbH, highlighted the trust and reliability of Tipico, stating, “Tipico has always proven to be a highly professional and reliable partner that is passionately committed to soccer.”
• Tipico’s Director of Sports Brand, Kajetan Strini-Brown, emphasized the company’s strong connection to German soccer, saying, “German soccer is our ‘home game,’ and the passion associated with it has always been deeply rooted in our DNA.”
• The Bundesliga partnership renewal plays a role in supporting legal sports betting regulation in Germany. Advertising is seen as an essential tool to steer betting activity toward licensed operators and reduce illegal offerings.
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