The DraftKings Blues partnership goes live just as Missouri gets ready to switch on legal sports betting. The deal gives DraftKings broad marketing rights around the team, with a strong focus on responsible play. Fans will see new integrations across the Blues’ platforms as the market opens on 1 December 2025.

• DraftKings becomes an official sports betting and daily fantasy operator of the NHL ice hockey pro team St. Louis Blues ahead of Missouri’s launch. The agreement expands on DraftKings’ existing NHL partnership and includes in-arena signage, media integrations and hospitality activations. The DraftKings Blues partnership also grants access to team trademarks and logos for marketing use.

• Both sides will highlight responsible gaming tools, including My Stat Sheet for tracking activity and My Budget Builder for setting limits. DraftKings will run a pregame in-arena feature encouraging fans to play responsibly and use available resources. “We’re excited to deliver fun in a responsible way alongside the Blues,” said DraftKings CMO Stephanie Sherman.

• The DraftKings Blues partnership will support fan engagement as Missouri becomes the 29th state where DraftKings offers regulated betting. After DraftKings was awarded a direct mobile betting license from the Missouri Gaming Commission in August 2025, it allows the operator to launch statewide without a casino partner once the market opens.

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