DraftKings has signed a multi-year agreement with NBCUniversal to expand its brand presence across major U.S. sports properties. The deal ensures that the DraftKings NBCUniversal collaboration will be visible during some of the biggest events in sports.

• The partnership covers advertising and digital integrations across NBCUniversal’s top sports properties, including NFL, NBA, NCAA, PGA Tour, WNBA, and Premier League.

• DraftKings gains exclusive sponsorship rights, giving the brand premium visibility across NBCU’s channels and live sports broadcasts.

• NBCUniversal’s coverage of marquee events such as NBA All-Star Weekend and the 2026 FIFA Men’s World Cup will feature DraftKings branding.

• The DraftKings NBCUniversal agreement also extends to Telemundo, reaching Spanish-language audiences during major international competitions.

• DraftKings and NBCUniversal see the deal as a way to deepen fan engagement, combining live sports coverage with sports betting advertising opportunities.

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